Project Attributes Typography
The Problem: Avid Creative needed a rebrand. It was time for a facelift, as the old logo was becoming dated.
If you are already on this site you know that Avid Creative is a design studio, which makes it very important to have a good logo and branding in general. As a sole proprietor, I became my own client for two weeks. It was a little harder than one might think, as you tend to second guess your decisions. There was a lot of tweaking of the lettering, kerning and making sure their was proper spacing. Not to mention trying to find a beautiful colour palette that I wouldn’t get bored of.
A personal project I took on to get an understanding of the trends happening in the food industry. Based on 127 responses, showing some really great results and getting an understanding that design is a leading factor in bringing in profits for a restaurant.
Taking pride in the personalized aspect of this brochure, most efforts went into creating a fun playful copy for the guests to read while waiting for the bride to arrive. With a pleasant design to look at, the brochure had an equal balance of cheekiness and informative content, with a touch of classy appeal, not to mention there was a Sudoku puzzle if guests got super bored.