Project Attributes Print
This project was to focus on branding for an independent hair specialist. The project consisted of a logo, a business card and rack card.
Having a large female client base the brand was made to have a feminine flare but still giving a sophisticated and slightly masculine with the use of black.
There was restrictions on the budget although the client wanted the rack card that would to stand out. So I came up with a simple and cost effective way to make the card unique. Having two small cuts onto the card and placing a bobby-pin manually to make it look as thought the bobby-pin is holding the stylized image of hair making the rack card an economical and unique.
The business card followed the same brand consistency.
Taking pride in the personalized aspect of this brochure, most efforts went into creating a fun playful copy for the guests to read while waiting for the bride to arrive. With a pleasant design to look at, the brochure had an equal balance of cheekiness and informative content, with a touch of classy appeal, not to mention there was a Sudoku puzzle if guests got super bored.
A friend on mine wanted a branding and business card for her significant other. She wanted something that would stand out and get noticed. I sketched out a few options and given this one stood out because it was an ambigram — meaning the logo could be read both ways. The concept behind it was that in the renovation industry things can be perceived differently depending on the customer, reflecting this in the logo.
This Menu was created for Canlan’s Thirty Penguin. There were multiple versions of the menu for the various locations across Canada and US facilities which included price and food variations. There were 7 english menus, a french version for their Quebec location, as well as various breakfast and kids menus all designed and applied with menu engineering. The menu also required food photography in which was done specifically on location at the York facility.