With so many social media sites, there are so many questions to ask. Although before you read any further if you are actively involved in social media and doing well at it? This post may just be a bit too basic for you. But keep reading if you ask questions like; which sites to go with? What is relevant to my customers? Where do I begin? And how to market well?
People are visual beings. Our behaviour is in reaction to what we see. Which is why food photography is an important part of marketing in the hospitality industry. It will trigger the actions of your customers and will heighten sales out of gluttony, temptation or need. But really, that’s advertising in a nutshell.
Investing in good photography is an important aspect to your brand aesthetic, but can be tough if you have a very strict budget. So let’s look into some pointers to make your food photography stand out, while help your business’s brand thrive.
Do you use Guerrilla Marketing to promote your restaurant? It’s an effective way to gain exposure and give an advantage to small business owners with tight marketing budgets. It just takes some creativity to form unconventional and low-cost marketing aimed at obtaining maximum exposure — online and off. Read More
Copywriting has a valuable role in restaurant marketing. Whether it is your website copy, the wording on your menu or your voice on social media. It should be consistent, it should be informative/entertaining and it should be an extension of your brand. Let’s indulge:
The science of forming a great menu that’s effectively profitable while looking great is real art form. Something I have been trying to master over the past two years, reading about the psychology of persuasion, factual statistics, eye movement studies and great design techniques that can make your menu a key role in the success of your restaurant.