The science of forming a great menu that’s effectively profitable while looking great is real art form. Something I have been trying to master over the past two years, reading about the psychology of persuasion, factual statistics, eye movement studies and great design techniques that can make your menu a key role in the success of your restaurant.
I have mentioned it before — a brand is not something you can produce yourself but you can set the tone and give guidance to establish your brand leading it in the right direction.
Your brand is generally established by your audience. Your customers will determine the brand, but again you can only guide how you want to be perceived in the public eye.
So how do you establish your brand? The following three steps will help you plan your brand presence.