This post is for the independent restaurant owner who wants a good looking brand and strategic marketing without paying stupid amounts of money on services. For those who do-it-yourself and design collateral, social media content, websites and menus because they want to save — this post is for you.
Most of the time when the words ‘food’ and ‘sustainability’ is put together we automatically think about the food we are eating, which is a topic in itself and is something we should all be familiar with as the market gets diluted with mass production and profit focused sales.
Although I am taking it one step further by digging a little deeper and covering the sustainability of a restaurants printed material and environmental design. In my opinion, if a restaurant claims to be ‘sustainable’ it should try to focus on various forms of sustainability — in all areas of the restaurant, not just the food.
Even in the food industry, colour has a huge role in visual perception, emotion and human behaviour. I am so fascinated by this topic because it is interesting to understand our subconscious and how we react by the colours we see. Most people, including myself are unaware of how much a colour or ‘chromatics’ can influence reaction and triggers our appetites.
I have mentioned it before — a brand is not something you can produce yourself but you can set the tone and give guidance to establish your brand leading it in the right direction.
Your brand is generally established by your audience. Your customers will determine the brand, but again you can only guide how you want to be perceived in the public eye.
So how do you establish your brand? The following three steps will help you plan your brand presence.