In this book Brainfluence — 100 ways to persuade and convince consumers with neuromarketing; I found a lot of hidden gem-tips in how to market, giving great advice for anyone interested in the psychology of marketing. I won’t give away too much in this post, but I have to say this book first off brought together some of the great stuff I have read in the past as well as some great new content proving how neuroscience is progressing — fast. Read More
Even in the food industry, colour has a huge role in visual perception, emotion and human behaviour. I am so fascinated by this topic because it is interesting to understand our subconscious and how we react by the colours we see. Most people, including myself are unaware of how much a colour or ‘chromatics’ can influence reaction and triggers our appetites.
If you don’t know this already, I am a sucker for anything that has to do with psychology and marketing/branding and everything in between. So realistically I am surprised I hadn’t read this book sooner: Buyology: The Truth and Lies About Why We Buy by Martin Lindstrom.