Copywriting has a valuable role in restaurant marketing. Whether it is your website copy, the wording on your menu or your voice on social media. It should be consistent, it should be informative/entertaining and it should be an extension of your brand. Let’s indulge:
With my brand having an overhaul (you can see the full brand revision here), and development still in the works. I decided to integrate my business plan objectives and a little bit of inspirational content into a manifesto.
This post is for the independent restaurant owner who wants a good looking brand and strategic marketing without paying stupid amounts of money on services. For those who do-it-yourself and design collateral, social media content, websites and menus because they want to save — this post is for you.