Graphic Design Trends

Appealing Bottle and Label Print Options

Appealing Bottle & Label Print Options

Posted by | Packaging, Reference | No Comments

In the print world there is a over abundance of going digital which of course has it’s benefits. Digital print is low in cost, versatile and generally pretty accurate. But if you are going to level up to some of the big shot bottles on the shelf today, you may want to consider more than just a digitally printed label — as mentioned in my previous post: 2 out of 3 consumers buy based on a label. So what does your label say about your brand and how do you measure up to the competition?

The big overall idea of a label is defining a perceived value. Yes this can be complex when you start to get into first impressions and understanding your ideal target market. But when it is done well — there is a major impact to be made.

Of course meeting the high demands of todays consumer may be tricky. So I have brought together a diverse list of new innovations and old-school print methods used in packaging to sparkle your fancy and mine too!

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Trends: Flat Design vs. skeuomorphism vs. handmade?

Posted by | Design Tips | No Comments

Keeping up to date with trends is such an important part of being a successful freelance designer. So, my current battle is the trend of flat design. Which don’t get me wrong I absolutely love clean lines and the crisp colour of flat design. But are we really done with glamification also known as skeuomorphism, or is it just in hiding? I really do agree that there is an equal medium of the two, which I predict will be the next big thing — trying to keep a flat design approach but make it interesting with slight skeuomorphic elements (something I’ve been testing out). And let’s not forget the trend (although not sure if it is a trend per-say because it’s been around for a while) in handmade graphics. So here is a little brief on these three great approaches to design execution and see if we can really predict the next great trend.

Lets start off with a little definition of the three items:

flat-design-icons

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