Food

10-tips-to-food-photography

10 Tips to Menu Food Photography

Posted by | Design Tips, Reference | No Comments

People are visual beings. Our behaviour is in reaction to what we see. Which is why food photography is an important part of marketing in the hospitality industry. It will trigger the actions of your customers and will heighten sales out of gluttony, temptation or need. But really, that’s advertising in a nutshell.

Investing in good photography is an important aspect to your brand aesthetic, but can be tough if you have a very strict budget. So let’s look into some pointers to make your food photography stand out, while help your business’s brand thrive.

Read More

Book review: Brainfluence

Book Review: Brainfluence

Posted by | Book Review | No Comments

In this book Brainfluence — 100 ways to persuade and convince consumers with neuromarketing; I found a lot of hidden gem-tips in how to market, giving great advice for anyone interested in the psychology of marketing. I won’t give away too much in this post, but I have to say this book first off brought together some of the great stuff I have read in the past as well as some great new content proving how neuroscience is progressing — fast. Read More

Hungry for great design? LET'S CONNECT