Having a good website for your restaurant is more important now than ever. 80 percent of your clientele and customers will look for your menu online before even stopping foot into your restaurant so having a website that is informative and functional can potentially determine your restaurants success. (res.) Where good design and functionality is at the forefront.
Design for restaurants
Even in the food industry, colour has a huge role in visual perception, emotion and human behaviour. I am so fascinated by this topic because it is interesting to understand our subconscious and how we react by the colours we see. Most people, including myself are unaware of how much a colour or ‘chromatics’ can influence reaction and triggers our appetites.
I have mentioned it before — a brand is not something you can produce yourself but you can set the tone and give guidance to establish your brand leading it in the right direction.
Your brand is generally established by your audience. Your customers will determine the brand, but again you can only guide how you want to be perceived in the public eye.
So how do you establish your brand? The following three steps will help you plan your brand presence.