This post was mainly inspired by one statistic that blew my mind: 2 out of 3 consumers will buy a bottle of wine based solely on the label, according to the 2014 Galloconsumer wine trends survey. I won’t personally back it up because I generally go to my good ol’ favourite ‘Relax‘ a German Reisling that is sweet yet refreshing. I don’t buy it on the label, but rather I may buy it on the name because I associate it with my action when drinking the wine. But how much does a wine label really matter?
When I was a kid I used to make all my cards, for some reason as I grew older I fell out of the craft side of things. But since I started my freelance business I feel like creativity should be a way of life. So I went back to my roots to think about what made me happy as a kid.