YMCA YGDA is a brand representing the digital side of the YMCA. Working with my client Sean Moffitt of Wikibrands to bring the brand to life. Currently the project is in the building stages of exposing the brand and gaining partners. The goal for YMCA YGDA is to become the world’s #1 digital not-for-profit for youth by 2016.
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This little piece gives you an idea of how all problems can have a simple solution. It is a little puzzle that only a small percentage of the population can figure out. I will be honest and say I could not figure it out on my first try, but this did make me realize that with simple techniques any problem has an answer. I stand by this with any project I face.