Project Attributes Digital
The Problem: Avid Creative needed a rebrand. It was time for a facelift, as the old logo was becoming dated.
If you are already on this site you know that Avid Creative is a design studio, which makes it very important to have a good logo and branding in general. As a sole proprietor, I became my own client for two weeks. It was a little harder than one might think, as you tend to second guess your decisions. There was a lot of tweaking of the lettering, kerning and making sure their was proper spacing. Not to mention trying to find a beautiful colour palette that I wouldn’t get bored of.
The previous logo I had seemed to be a little dated. So I went to the drawing board and came up with a simple idea of having the ‘c’ incorporated into the ‘a’ to form a full ‘a’, opposed to the previous version with the ‘c’ overlapping the ‘a’. The logo is derived from the gotham font which is used across the Avid Creative brand.
I also brought in a lower case ‘a’ to the text portion and tweaked the thickness to fit in with the upper case text in the rest of the logo type. As well I changed the bottom font text to Archer. As the rest of the logo seemed to be too simple, so I wanted a nice balance with the fonts.
The idea was to have consistent branding and feel accross all social media platforms & online presence, while being diverse with the application of visuals. Using my business plan as a driver of the brand visually, this helped make sure the representation of the brand is in the right direction.
Created for my client was a series of infographics specific to the Cinco De Mayo 2013 Mucho Burrito Promo. The info graphics were shown across multiple Digital Media Platforms mainly focusing on Facebook and Pinterest. The project objective was to increase and engage customers with the Mucho Burrito Brand, and was very successful doing so.