A concept brand and menu design inspired by the increase of fusion food, meatless menus, and the vegan options becoming a prominent sector of the food industry.
Mexican and Indian food have many similarities in terms of the wide range of spices and non meat options used. So Veggie Vegabond is a brand focused on combining the two while maintaining a western feel.
Healthy and delicious items are featured on this menu. There is also use of menu engineering — items strategically placed on the menu that become ‘featured’. This can subconsciously sway customers to pick items that generally result in a higher profit margins for the restaurant.
The drink menu is also another addition that draws in the customer to be visually attracted to the colourful custom drinks offered — which will, in most cases increase bar sales and the overall check totals.