This project was to focus on branding for an independent hair specialist. The project consisted of a logo, a business card and rack card.
Having a large female client base the brand was made to have a feminine flare but still giving a sophisticated and slightly masculine with the use of black.
There was restrictions on the budget although the client wanted the rack card that would to stand out. So I came up with a simple and cost effective way to make the card unique. Having two small cuts onto the card and placing a bobby-pin manually to make it look as thought the bobby-pin is holding the stylized image of hair making the rack card an economical and unique.
The business card followed the same brand consistency.