This post was mainly inspired by one statistic that blew my mind: 2 out of 3 consumers will buy a bottle of wine based solely on the label, according to the 2014 Galloconsumer wine trends survey. I won’t personally back it up because I generally go to my good ol’ favourite ‘Relax‘ a German Reisling that is sweet yet refreshing. I don’t buy it on the label, but rather I may buy it on the name because I associate it with my action when drinking the wine. But how much does a wine label really matter?
With spring on the horizon, and new adventures are in the making, I thought I would have a little fun in being rebellious with this poster. I was inspired by Tibor Kalman’s — Fuck Bush Poster.
I feel this is fitting although on a smaller scale of course — the reputation of Toronto has withered away since the crack jokes and sloppy mayor videos have been internationally publicized. And with upcoming election in October, voting just doesn’t seem to be enough.