10 Tips to Menu Food Photography

Posted by | Design Tips, Reference | No Comments

People are visual beings. Our behaviour is in reaction to what we see. Which is why food photography is an important part of marketing in the hospitality industry. It will trigger the actions of your customers and will heighten sales out of gluttony, temptation or need. But really, that’s advertising in a nutshell.

Investing in good photography is an important aspect to your brand aesthetic, but can be tough if you have a very strict budget. So let’s look into some pointers to make your food photography stand out, while help your business’s brand thrive.

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12 Examples of Guerrilla Marketing

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Do you use Guerrilla Marketing to promote your restaurant? It’s an effective way to gain exposure and give an advantage to small business owners with tight marketing budgets. It just takes some creativity to form unconventional and low-cost marketing aimed at obtaining maximum exposure — online and off. Read More

What does the future of food look like?

Posted by | Food for thought, Reference | No Comments

I came across an article that got me thinking, what is the future of food and why is it so important to the overall experience of the food industry?

Reminiscing about sunday morning cartoons as a child where I’d watch the Jetsons and their robot waiter; Rosie. Or can’t help think about the Star Trek food replicator where you order a dish from a wall and it would be made within seconds right before your eyes.

Is this becoming a reality? Keep reading to find out…
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