Since we are in the midst of Oktoberfest and September 28th being ‘National Drink Beer Day’, I thought it would be suitable to have a little list of some exceptionally crafted beer packaging and labels. These companies whether big or small, take pride in producing not only a delicious product but meticulously design their brand with well-crafted packages and labels.
In the print world there is a over abundance of going digital which of course has it’s benefits. Digital print is low in cost, versatile and generally pretty accurate. But if you are going to level up to some of the big shot bottles on the shelf today, you may want to consider more than just a digitally printed label — as mentioned in my previous post: 2 out of 3 consumers buy based on a label. So what does your label say about your brand and how do you measure up to the competition?
The big overall idea of a label is defining a perceived value. Yes this can be complex when you start to get into first impressions and understanding your ideal target market. But when it is done well — there is a major impact to be made.
Of course meeting the high demands of todays consumer may be tricky. So I have brought together a diverse list of new innovations and old-school print methods used in packaging to sparkle your fancy and mine too!