Design Tips

10-tips-to-food-photography

10 Tips to Menu Food Photography

Posted by | Design Tips, Reference | No Comments

People are visual beings. Our behaviour is in reaction to what we see. Which is why food photography is an important part of marketing in the hospitality industry. It will trigger the actions of your customers and will heighten sales out of gluttony, temptation or need. But really, that’s advertising in a nutshell.

Investing in good photography is an important aspect to your brand aesthetic, but can be tough if you have a very strict budget. So let’s look into some pointers to make your food photography stand out, while help your business’s brand thrive.

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Understanding Colour Psychology for Restaurants & Brands

Posted by | Design Tips, Restaurateur Resource | No Comments

Even in the food industry, colour has a huge role in visual perception, emotion and human behaviour. I am so fascinated by this topic because it is interesting to understand our subconscious and how we react by the colours we see. Most people, including myself are unaware of how much a colour or ‘chromatics’ can influence reaction and triggers our appetites.

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Trends: Flat Design vs. skeuomorphism vs. handmade?

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Keeping up to date with trends is such an important part of being a successful freelance designer. So, my current battle is the trend of flat design. Which don’t get me wrong I absolutely love clean lines and the crisp colour of flat design. But are we really done with glamification also known as skeuomorphism, or is it just in hiding? I really do agree that there is an equal medium of the two, which I predict will be the next big thing — trying to keep a flat design approach but make it interesting with slight skeuomorphic elements (something I’ve been testing out). And let’s not forget the trend (although not sure if it is a trend per-say because it’s been around for a while) in handmade graphics. So here is a little brief on these three great approaches to design execution and see if we can really predict the next great trend.

Lets start off with a little definition of the three items:

flat-design-icons

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