The science of forming a great menu that’s effectively profitable while looking great is real art form. Something I have been trying to master over the past two years, reading about the psychology of persuasion, factual statistics, eye movement studies and great design techniques that can make your menu a key role in the success of your restaurant.
Whats in a logo? Well it is the starting point to your brand, an encompassing mark of your business and door that opens to what you stand for, believe in and represent — to put it lightly.
Creating an impressionable, let alone good logo can be a daunting task. To think; coming up with an emblem that embarks on your every bit of being and business.
So, for your inspiration I have put together a little list that has huge impact… at least it did on me. These logos are diverse, well designed and embrace great meaning behind the brands they represent.
It is inevitable — we are in the digital era so the battle of printed versus digital menus begins. I will try and keeps this as unbiased as possible — as there is definitely benefits to which ever you choose to use.
I have mentioned it before — a brand is not something you can produce yourself but you can set the tone and give guidance to establish your brand leading it in the right direction.
Your brand is generally established by your audience. Your customers will determine the brand, but again you can only guide how you want to be perceived in the public eye.
So how do you establish your brand? The following three steps will help you plan your brand presence.