This post was mainly inspired by one statistic that blew my mind: 2 out of 3 consumers will buy a bottle of wine based solely on the label, according to the 2014 Galloconsumer wine trends survey. I won’t personally back it up because I generally go to my good ol’ favourite ‘Relax‘ a German Reisling that is sweet yet refreshing. I don’t buy it on the label, but rather I may buy it on the name because I associate it with my action when drinking the wine. But how much does a wine label really matter?
In this post I list some superb examples of creative, modern and unique marketing methods used for restaurants and f&b products — ones that get noticed. If your looking to produce a unique marketing campaign for your restaurant or product, let’s hope these examples will spice up your creative juices. Let’s dive in!!!