Even in the food industry, colour has a huge role in visual perception, emotion and human behaviour. I am so fascinated by this topic because it is interesting to understand our subconscious and how we react by the colours we see. Most people, including myself are unaware of how much a colour or ‘chromatics’ can influence reaction and triggers our appetites.
If you don’t know this already, I am a sucker for anything that has to do with psychology and marketing/branding and everything in between. So realistically I am surprised I hadn’t read this book sooner: Buyology: The Truth and Lies About Why We Buy by Martin Lindstrom.
I have mentioned it before — a brand is not something you can produce yourself but you can set the tone and give guidance to establish your brand leading it in the right direction.
Your brand is generally established by your audience. Your customers will determine the brand, but again you can only guide how you want to be perceived in the public eye.
So how do you establish your brand? The following three steps will help you plan your brand presence.