2015 January

Understanding Colour Psychology for Restaurants & Brands

Posted by | Design Tips, Restaurateur Resource | No Comments

Even in the food industry, colour has a huge role in visual perception, emotion and human behaviour. I am so fascinated by this topic because it is interesting to understand our subconscious and how we react by the colours we see. Most people, including myself are unaware of how much a colour or ‘chromatics’ can influence reaction and triggers our appetites.

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How to Brand Restaurant

How to Brand a Restaurant

Posted by | Brand Design, Restaurateur Resource | No Comments

I have mentioned it before — a brand is not something you can produce yourself but you can set the tone and give guidance to establish your brand leading it in the right direction.

Your brand is generally established by your audience. Your customers will determine the brand, but again you can only guide how you want to be perceived in the public eye.

So how do you establish your brand? The following three steps will help you plan your brand presence.

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